Join Our Team as a Sales Associate at VieGou Foods Inc.

Bach Hoang
Dec 5
2 min read

Are you passionate about gourmet food and eager to make a difference in the culinary world? VieGou Foods Inc., a newly incorporated Canadian startup, is on the lookout for a dynamic Sales Associate to help us launch our innovative line of gourmet flavored salts in the North American market. Based in the Greater Toronto Area, we specialize in authentic Vietnamese specialties like Shrimp Salt, Green Chili Salt, and Lime Leaf Pepper Salt.

The Opportunity

As we enter our "Go-to-Market" Phase 1, we need someone who can drive our launch by acquiring B2B customers in Toronto's vibrant food scene. You will play a pivotal role in introducing our brand to chefs, restaurant owners, and meal kit services, making this an exciting opportunity for anyone looking to make an impact in the food industry.

Key Responsibilities

Direct Sales & Prospecting: Execute direct sales strategies, including cold calling and visiting potential B2B partners such as restaurants (especially those specializing in Vietnamese and fusion cuisines), meal kit companies, caterers, and ghost kitchens.
Relationship Management: Build and maintain strong relationships with chefs and food service managers to secure recurring orders.
Brand Representation: Manage pop-up stalls and organize tasting events at key locations and malls to generate buzz and solicit feedback.
Product Education: Educate clients on our unique value propositions: authentic flavor, low sodium health benefits, and our "farm-to-table" ethical sourcing stories.
Market Feedback: Gather insights from clients and the local market to assist our R&D team in future flavor development.

Qualifications

Experience in sales, business development, or the food and beverage industry (experience with Toronto’s restaurant scene is a huge plus).
Strong communication skills with the ability to tell a compelling story—particularly regarding our ethical sourcing and digital engagement.
Self-starter attitude with the ability to work in a fast-paced startup environment.
Passion for sustainability, fair trade, and multicultural cuisine.
Ability to travel within the GTA for client meetings and events.

Why Join Us?

Be a Pioneer: You will be one of the first employees on the ground, helping shape the future of a new Canadian brand.
Make an Impact: Your work directly supports fair wages and better living conditions for farmers and small-scale processors in Southeast Asia.

How to Apply

If you are ready to embark on this exciting journey with us, please send your resume and a brief cover letter explaining your favorite cuisine and why you love sales to si.huynh@viegou.ca.

Join VieGou Foods Inc. and be part of a movement that celebrates authentic flavors while supporting ethical practices in the food industry! We look forward to hearing from you!